Marketing Management (MMT)

Marketing Management (MMT)

For students with an interest in meeting people's unique needs, marketing is an exciting career choice. Marketing involves identifying the products and services that solve people's problems and make them feel good, and then influencing people's buying behavior. 

Students in the Marketing Management program gain understanding and experience in market research, market planning, new product and service development, customer behavior, branding, logistics, personal selling and sales management, direct marketing, retailing, advertising, promotion, public relations, pricing, distribution, and many other areas of marketing.

For more information, please contact the Business Technologies Division at (513) 569-1620.

To apply for this program at Cincinnati State, visit our Admissions Page

Marketing Management (MMT)

Semester 1LecLabCredits
ECO 105Principles of Microeconomics ( G) 303
ENG 101English Composition 1 ( G) 303
MGT 101Principles of Management ( B) 303
MKT 101Principles of Marketing ( B) 303
FYE 1XX First Year Experience Elective (B)  101
IM 1XX Computer Elective (B)  233
Semester 2  
ACC 101Financial Accounting ( B) 223
BUS 190Professional Practices ( B) 101
LAW 101Business Law ( B) 303
MKT 130Professional Selling ( T) 303
ENG 10X English Composition Elective (G)  303
MAT XXX Mathematics Elective (G)  303
Semester 3  
MKT X9X Cooperative Education Elective 1: Marketing (T)  1402
Semester 4  
FIN 150Business Finance ( T) 303
MGT 130Project Management ( T) 303
MKT 215Advertising and Public Relations ( T) 303
XXX XXX Business/Marketing Elective 1 (T)  303
XXX XXX Arts/Humanities Elective (G)  303
Semester 5  
MKT X9X Cooperative Education Elective 2: Marketing (T)  1402
Semester 6  
MKT 205Marketing Research ( T) 303
MKT 250Digital Marketing and Social Media ( T) 303
MGT 290Business Management Capstone ( T) 223
XXX XXX Business/Marketing Elective 2 (T)  303
Total Credits:  588763

Electives

First Year Experience Elective
FYE 100College Survival Skills1
FYE 105College Success Strategies2
FYE 110Community College Experience3
Computer Elective
IM 111Computer Applications 13
IM 112Computer Applications 23
IM 120Electronic Spreadsheets: Microsoft Excel3
English Composition Elective
ENG 102English Composition 2: Contemporary Issues3
ENG 103English Composition 2: Writing about Literature3
ENG 105English Composition 2: Business Communication3
Mathematics Elective
MAT 111Business Mathematics3
MAT 115Pre-Statistics3
MAT 131Statistics 13
MAT 132Statistics 23
MAT 151College Algebra4
MAT 215Business Calculus6
MAT 251Calculus 15
MAT 252Calculus 25
Business/Marketing Electives (6 credit hours required)
ACC 102Managerial Accounting3
FIN 100Personal Finance3
FIN 120Risk and Insurance3
MGT 120Entrepreneurship3
MGT 125Business Ethics3
MGT 220Leadership3
MKT 161Branding and Product Development1
MKT 162Sales Promotion1
MKT 163Services and Non-Profit Marketing1
MKT 164Social Media and Consumer Engagement1
MKT 231Direct and Database Marketing1
MKT 232Integrated Marketing Communications1
MKT 233Sales Management1
Arts/Humanities Elective
Any Transfer Module course from ART, LIT, MUS, PHI, REL, THE, or COMM 130 3
Cooperative Education Electives (4 credit hours required)
MKT 191Part-Time Cooperative Education 1: Marketing1
MKT 192Part-Time Cooperative Education 2: Marketing1
MKT 193Part-Time Cooperative Education 3: Marketing1
MKT 194Part-Time Cooperative Education 4: Marketing1
MKT 291Full-Time Cooperative Education 1: Marketing2
MKT 292Full-Time Cooperative Education 2: Marketing2

The letters G, B, and T (displayed after course titles or elective descriptions) identify types of courses required by the Ohio Department of Higher Education as part of an associate’s degree curriculum. 

G = General Education course in this curriculum

B = Basic Skills course in this curriculum

T = Technical course in this curriculum

Courses

BUS 150 Automotive Services ATS: Advanced Standing
30 Credits. 30 Lecture Hours. 0 Lab Hour.

Students complete apprenticeship education, industry training programs, or work experience related to skills used in the automotive services industry.
Prerequisites: Program Chair consent
View Sections

Instructor Consent Required

BUS 190 Professional Practices
1 Credit. 1 Lecture Hour. 0 Lab Hour.

A course that prepares students in Business Technologies programs for a successful cooperative education experience. Topics include: exploring career options, preparing a resume, developing interviewing skills, building a professional presence, and understanding professional ethics. Students must earn a grade of C or higher to pass this course.
Prerequisites: AFL 085 or appropriate placement test score
View Sections

BUS 191 Part-Time Cooperative Education 1: Business
1 Credit. 1 Lecture Hour. 20 Lab Hours.

Students seeking an associate's degree participate in their first part-time field learning experience related to their degree. Students are expected to register for academic courses during the same semester. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS190
View Sections

BUS 192 Part-Time Cooperative Education 2: Business
1 Credit. 1 Lecture Hour. 20 Lab Hours.

Students seeking an associate's degree participate in their second part-time field learning experience related to their degree. Students are expected to register for academic courses during the same semester. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 191
View Sections

BUS 193 Part-Time Cooperative Education 3: Business
1 Credit. 1 Lecture Hour. 20 Lab Hours.

Students seeking an associate's degree participate in their third part-time field learning experience related to their degree. Students are expected to register for academic courses during the same semester. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 192
View Sections

BUS 194 Part-Time Cooperative Education 4: Business
1 Credit. 1 Lecture Hour. 20 Lab Hours.

Students seeking an associate's degree participate in their fourth part-time field learning experience related to their degree. Students are expected to register for academic courses during the same semester. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 193
View Sections

BUS 195 Part-Time Cooperative Education 5: Business
1 Credit. 1 Lecture Hour. 20 Lab Hours.

Students seeking an associate's degree participate in their fifth part-time field learning experience related to their degree. Students are expected to register for academic courses during the same semester. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 194
View Sections

BUS 196 Part-Time Cooperative Education 6: Business
1 Credit. 1 Lecture Hour. 20 Lab Hours.

Students seeking an associate's degree participate in their sixth part-time field learning experience related to their degree. Students are expected to register for academic courses during the same semester. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 195
View Sections

BUS 198 First Year Special Topics in Business
1-9 Credits. 0 Lecture Hour. 0 Lab Hour.

A course on selected topics related to Business, which gives students opportunities to study information not currently covered in other courses. Grades issued are A, B, C, D, or F.
Prerequisites: Vary by section
View Sections

BUS 199 First Year Independent Project in Business
1-9 Credits. 0 Lecture Hour. 0 Lab Hour.

A project related to Business that is completed by one or more students to meet specific educational goals. Projects must have prior approval and supervision by Business faculty. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: Vary by section
View Sections

BUS 280 Cooperative Education Seminar 1
3 Credits. 3 Lecture Hours. 0 Lab Hour.

Students participate in activities that enhance employment options in a chosen career field, as an alternative to traditional cooperative education experience. A minimum grade of C is required to pass the course.
Prerequisites: Co op coordinator consent
View Sections

Instructor Consent Required

BUS 285 Cooperative Education Seminar 2
3 Credits. 3 Lecture Hours. 0 Lab Hour.

Students participate in activities that enhance employment options in a chosen career field, as an alternative to traditional cooperative education experience. A minimum grade of C is required to pass the course.
Prerequisites: Co op coordinator consent
View Sections

Instructor Consent Required

BUS 291 Full-Time Cooperative Education 1: Business
2 Credits. 1 Lecture Hour. 40 Lab Hours.

Students seeking an associate's degree participate in their first full-time field learning experience related to their degree. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 190
View Sections

BUS 292 Full-Time Cooperative Education 2: Business
2 Credits. 1 Lecture Hour. 40 Lab Hours.

Students seeking an associate's degree participate in their second full-time field learning experience related to their degree. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 291
View Sections

BUS 293 Full-Time Cooperative Education 3: Business
2 Credits. 2 Lecture Hours. 40 Lab Hours.

Students seeking an associate's degree participate in their third full-time field learning experience related to their degree. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 292
View Sections

BUS 298 Second Year Special Topics in Business
1-9 Credits. 0 Lecture Hour. 0 Lab Hour.

A course on selected topics related to Business, which gives students opportunities to study information not currently covered in other courses. Grades issued are A, B, C, D, or F.
Prerequisites: Vary by section
View Sections

BUS 299 Second Year Independent Project in Business
1-9 Credits. 0 Lecture Hour. 0 Lab Hour.

A project related to Business that is completed by one or more students to meet specific educational goals. Projects must have prior approval and supervision by Business faculty. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: Vary by section
View Sections

Faculty

Program Co-Chairs

Paula Kirch Smith, M.Ed., CHE
paula.kirchsmith@cincinnatistate.edu

Co-op Coordinator

Adam Waits, AAB, BA
adam.waits@cincinnatistate.edu

Advisors

Jeffrey Lovins, BS, MBA
jeffrey.lovins@cincinnatistate.edu

Lesli Rice, MBA
lesli.rice@cincinnatistate.edu