Marketing Management (MMT)

This is an archived copy of the 2013-14 catalog. To access the most recent version of the catalog, please visit http://catalog.cincinnatistate.edu.

Marketing Management (MMT)

For students with an interest in meeting people’s unique needs, marketing is an exciting career choice. Marketing involves identifying products and services that people want and influencing their buying behavior. The Marketing Management curriculum develops a student’s capability to bring to the marketplace products and services that solve people’s problems and make them feel good. Students gain understanding and experience in market research, market planning, new product and service development, customer behavior, branding, logistics, personal selling and sales management, direct marketing, retailing, advertising, promotion, public relations, pricing, distribution, and many other areas of marketing.

Marketing Management (MMT)

All degree-seeking students must complete a First Year Experience (FYE) course as part of the first 12 credit hours taken at Cincinnati State.

Semester 1Credits
LAW 101Business Law 3
ENG 101English Composition 3
ACC 101Financial Accounting 3
ECO 105Principles of Microeconomics 3
IM 112Computer Applications 2 3
BUS 190Professional Practices 1
Semester 2
MGT 101Principles of Management 3
MKT 101Principles of Marketing 3
COMM 110Public Speaking 3
ENG 1XX English Composition Elective  3
MAT XXX Mathematics Elective  3
Semester 3
MKT 291Full-Time Cooperative Education 1: Marketing 2
Semester 4
ACC 102Managerial Accounting 3
MKT 130Professional Selling 3
MGT 130Project Management 3
MKT 215Advertising and Social Media 3
XXX XXX Arts/Humanities Elective  3
Semester 5
MKT 292Full-Time Cooperative Education 2: Marketing 2
Semester 6
FIN 150Business Finance 3
MKT 205Marketing Research 3
MKT 250Direct Marketing 3
MGT 290Business Management Capstone 3
BUS 290Business Competencies 1
XXX XXX Business Elective  3
Total Credits:  66

Electives

Mathematics Elective
MAT 130Intermediate Algebra for Statistics4
MAT 131Statistics 13
MAT 132Statistics 23
MAT 150Intermediate Algebra5
MAT 151College Algebra4
MAT 210Business Calculus5
MAT 251Calculus 15
MAT 252Calculus 25
English Composition Elective
ENG 102Composition and Argument3
ENG 104Composition and Technical Communication3
ENG 105Composition and Business Communication3
Arts/Humanities Elective
Any Transfer Module course from ART, COMM, LIT, MUS, PHI, REL, THE
Business Elective
BUS 110Business Ethics3
FIN 100Personal Finance3
FIN 120Risk and Insurance3
MGT 140Quality Management3
MGT 220Leadership3
MKT 140Entrepreneurial Marketing3
MKT 210International Business and Marketing3
MKT 220Retail Marketing3
RE 120Real Estate Investing3

Courses

BUS 110 Business Ethics
3 Credits. 3 Lecture Hours. 0 Lab Hour.

A course on principles of business ethics and moral reasoning. Topics include: corporate disclosure, discrimination, whistle blowing, computer crime, and international ethics.
Prerequisites: None

BUS 150 Automotive Services ATS: AdvancedStanding
30 Credits. 30 Lecture Hours. 0 Lab Hour.

Students complete apprenticeship education, industry training programs, or work experience related to skills used in the automotive services industry.
Prerequisites: Program Chair consent

BUS 190 Professional Practices
1 Credit. 1 Lecture Hour. 0 Lab Hour.

A course that prepares students for the cooperative education interview process, heightens student awareness of expected work ethic, and provides skills that bolster professional success.
Prerequisites: None

BUS 191 Part-Time Cooperative Education 1: Business
1 Credit. 1 Lecture Hour. 20 Lab Hours.

Students seeking an associate's degree participate in their first part-time field learning experience related to their degree. Students are expected to register for academic courses during the same semester. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS190

BUS 192 Part-Time Cooperative Education 2: Business
1 Credit. 1 Lecture Hour. 20 Lab Hours.

Students seeking an associate's degree participate in their second part-time field learning experience related to their degree. Students are expected to register for academic courses during the same semester. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 191

BUS 193 Part-Time Cooperative Education 3: Business
1 Credit. 1 Lecture Hour. 20 Lab Hours.

Students seeking an associate's degree participate in their third part-time field learning experience related to their degree. Students are expected to register for academic courses during the same semester. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 192

BUS 194 Part-Time Cooperative Education 4: Business
1 Credit. 1 Lecture Hour. 20 Lab Hours.

Students seeking an associate's degree participate in their fourth part-time field learning experience related to their degree. Students are expected to register for academic courses during the same semester. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 193

BUS 195 Part-Time Cooperative Education 5: Business
1 Credit. 1 Lecture Hour. 20 Lab Hours.

Students seeking an associate's degree participate in their fifth part-time field learning experience related to their degree. Students are expected to register for academic courses during the same semester. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 194

BUS 196 Part-Time Cooperative Education 6: Business
1 Credit. 1 Lecture Hour. 20 Lab Hours.

Students seeking an associate's degree participate in their sixth part-time field learning experience related to their degree. Students are expected to register for academic courses during the same semester. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 195

BUS 198 First Year Special Topics in Business
1-9 Credits. 0 Lecture Hour. 0 Lab Hour.

A course on selected topics related to Business, which gives students opportunities to study information not currently covered in other courses. Grades issued are A, B, C, D, or F.
Prerequisites: Vary by section

BUS 199 First Year Independent Project in Business
1-9 Credits. 0 Lecture Hour. 0 Lab Hour.

A project related to Business that is completed by one or more students to meet specific educational goals. Projects must have prior approval and supervision by Business faculty. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: Vary by section

BUS 280 Cooperative Education Seminar 1
3 Credits. 3 Lecture Hours. 0 Lab Hour.

Students participate in activities that enhance employment options in a chosen career field, as an alternative to traditional cooperative education experience. A minimum grade of C is required to pass the course.
Prerequisites: Co-op coordinator consent

BUS 285 Cooperative Education Seminar 2
3 Credits. 3 Lecture Hours. 0 Lab Hour.

Students participate in activities that enhance employment options in a chosen career field, as an alternative to traditional cooperative education experience. A minimum grade of C is required to pass the course.
Prerequisites: Co-op coordinator consent

BUS 290 Business Competencies
1 Credit. 1 Lecture Hour. 0 Lab Hour.

Students complete projects and community service activities that develop their business competencies and skills. Topics include: job search, negotiations, customer service, professional ethics, public service, and cultural diversity. A minimum grade of C is required to pass the course.
Prerequisites: BUS 190 and co-op coordinator consent

BUS 291 Full-Time Cooperative Education 1: Business
2 Credits. 1 Lecture Hour. 40 Lab Hours.

Students seeking an associate's degree participate in their first full-time field learning experience related to their degree. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 190

BUS 292 Full-Time Cooperative Education 2: Business
2 Credits. 1 Lecture Hour. 40 Lab Hours.

Students seeking an associate's degree participate in their second full-time field learning experience related to their degree. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 291

BUS 293 Full-Time Cooperative Education 3: Business
2 Credits. 2 Lecture Hours. 40 Lab Hours.

Students seeking an associate's degree participate in their third full-time field learning experience related to their degree. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 292

BUS 298 Second Year Special Topics in Business
1-9 Credits. 0 Lecture Hour. 0 Lab Hour.

A course on selected topics related to Business, which gives students opportunities to study information not currently covered in other courses. Grades issued are A, B, C, D, or F.
Prerequisites: Vary by section

BUS 299 Second Year Independent Project in Business
1-9 Credits. 0 Lecture Hour. 0 Lab Hour.

A project related to Business that is completed by one or more students to meet specific educational goals. Projects must have prior approval and supervision by Business faculty. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: Vary by section

Faculty

Program Co-Chairs

Carolyn Waits

Jim Wood

Co-op Coordinator

Adam Waits

Advisors

Meg Clark

Sharon White

Otis Williams