Marketing Management (MMT)

This is an archived copy of the 2014-15 catalog. To access the most recent version of the catalog, please visit http://catalog.cincinnatistate.edu.

Overview
Curriculum
Faculty
Courses

Marketing Management (MMT)

For students with an interest in meeting people’s unique needs, marketing is an exciting career choice. Marketing involves identifying products and services that people want and influencing their buying behavior. The Marketing Management curriculum develops a student’s capability to bring to the marketplace products and services that solve people’s problems and make them feel good. Students gain understanding and experience in market research, market planning, new product and service development, customer behavior, branding, logistics, personal selling and sales management, direct marketing, retailing, advertising, promotion, public relations, pricing, distribution, and many other areas of marketing.

Marketing Management (MMT)

All degree-seeking students must complete a First Year Experience (FYE) course as part of the first 12 credit hours taken at Cincinnati State.


Semester 1		Lec	Lab	Credits
LAW 101	Business Law			3
ACC 101	Financial Accounting			3
ECO 105	Principles of Microeconomics			3
IM 112	Computer Applications 2			3
ENG 101	English Composition 1			3
Semester 2
MGT 101	Principles of Management			3
MKT 101	Principles of Marketing			3
COMM 110	Public Speaking			3
ENG 1XX English Composition Elective				3
MAT XXX Mathematics Elective				3
BUS 190	Professional Practices			2
Semester 3
MKT 291	Full-Time Cooperative Education 1: Marketing			2
Semester 4
ACC 102	Managerial Accounting			3
MGT 130	Project Management			3
MKT 215	Advertising and Social Media			3
XXX XXX Arts/Humanities Elective				3
MKT 130	Professional Selling			3
Semester 5
MKT 292	Full-Time Cooperative Education 2: Marketing			2
Semester 6
MKT 205	Marketing Research			3
MKT 250	Direct Marketing			3
MGT 290	Business Management Capstone			3
XXX XXX Business Elective				3
FIN 150	Business Finance			3
Total Credits:		0	0	66

Electives

Mathematics Elective
MAT 130	Intermediate Algebra for Statistics	4
MAT 131	Statistics 1	3
MAT 132	Statistics 2	3
MAT 150	Intermediate Algebra	5
MAT 151	College Algebra	4
MAT 215	Business Calculus	6
MAT 251	Calculus 1	5
MAT 252	Calculus 2	5
English Composition Elective
ENG 102	English Composition 2: Contemporary Issues	3
ENG 104	English Composition 2: Technical Communication	3
ENG 105	English Composition 2: Business Communication	3
Arts/Humanities Elective
Any Transfer Module course from ART, COMM, LIT, MUS, PHI, REL, THE
Business Elective
FIN 100	Personal Finance	3
FIN 120	Risk and Insurance	3
MGT 125	Business Ethics	3
MGT 140	Quality Management	3
MGT 220	Leadership	3
MKT 140	Entrepreneurial Marketing	3
MKT 210	International Business and Marketing	3
MKT 220	Retail Marketing	3
RE 120	Real Estate Investing	3

Courses

BUS 150 Automotive Services ATS: Advanced Standing
30 Credits. 30 Lecture Hours. 0 Lab Hour.

Students complete apprenticeship education, industry training programs, or work experience related to skills used in the automotive services industry.
Prerequisites: Program Chair consent

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BUS 190 Professional Practices
2 Credits. 2 Lecture Hours. 0 Lab Hour.

A course on career planning and exploration for students in Business Technologies. Topics include: self-assessment, career research, resume development, interview skills, cooperative education policies and procedures, and other skills that bolster professional success. A minimum grade of C is required to pass the course.
Prerequisites: AFL 085 or appropriate placement test score

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BUS 191 Part-Time Cooperative Education 1: Business
1 Credit. 1 Lecture Hour. 20 Lab Hours.

Students seeking an associate's degree participate in their first part-time field learning experience related to their degree. Students are expected to register for academic courses during the same semester. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS190

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BUS 192 Part-Time Cooperative Education 2: Business
1 Credit. 1 Lecture Hour. 20 Lab Hours.

Students seeking an associate's degree participate in their second part-time field learning experience related to their degree. Students are expected to register for academic courses during the same semester. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 191

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BUS 193 Part-Time Cooperative Education 3: Business
1 Credit. 1 Lecture Hour. 20 Lab Hours.

Students seeking an associate's degree participate in their third part-time field learning experience related to their degree. Students are expected to register for academic courses during the same semester. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 192

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BUS 194 Part-Time Cooperative Education 4: Business
1 Credit. 1 Lecture Hour. 20 Lab Hours.

Students seeking an associate's degree participate in their fourth part-time field learning experience related to their degree. Students are expected to register for academic courses during the same semester. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 193

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BUS 195 Part-Time Cooperative Education 5: Business
1 Credit. 1 Lecture Hour. 20 Lab Hours.

Students seeking an associate's degree participate in their fifth part-time field learning experience related to their degree. Students are expected to register for academic courses during the same semester. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 194

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BUS 196 Part-Time Cooperative Education 6: Business
1 Credit. 1 Lecture Hour. 20 Lab Hours.

Students seeking an associate's degree participate in their sixth part-time field learning experience related to their degree. Students are expected to register for academic courses during the same semester. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 195

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BUS 198 First Year Special Topics in Business
1-9 Credits. 0 Lecture Hour. 0 Lab Hour.

A course on selected topics related to Business, which gives students opportunities to study information not currently covered in other courses. Grades issued are A, B, C, D, or F.
Prerequisites: Vary by section

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BUS 199 First Year Independent Project in Business
1-9 Credits. 0 Lecture Hour. 0 Lab Hour.

A project related to Business that is completed by one or more students to meet specific educational goals. Projects must have prior approval and supervision by Business faculty. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: Vary by section

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BUS 280 Cooperative Education Seminar 1
3 Credits. 3 Lecture Hours. 0 Lab Hour.

Students participate in activities that enhance employment options in a chosen career field, as an alternative to traditional cooperative education experience. A minimum grade of C is required to pass the course.
Prerequisites: Co-op coordinator consent

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BUS 285 Cooperative Education Seminar 2
3 Credits. 3 Lecture Hours. 0 Lab Hour.

BUS 290 Business Competencies
1 Credit. 1 Lecture Hour. 0 Lab Hour.

Students complete projects and community service activities that develop their business competencies and skills. Topics include: job search, negotiations, customer service, professional ethics, public service, and cultural diversity. A minimum grade of C is required to pass the course.
Prerequisites: BUS 190 and co-op coordinator consent

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BUS 291 Full-Time Cooperative Education 1: Business
2 Credits. 1 Lecture Hour. 40 Lab Hours.

Students seeking an associate's degree participate in their first full-time field learning experience related to their degree. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 190

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BUS 292 Full-Time Cooperative Education 2: Business
2 Credits. 1 Lecture Hour. 40 Lab Hours.

Students seeking an associate's degree participate in their second full-time field learning experience related to their degree. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 291

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BUS 293 Full-Time Cooperative Education 3: Business
2 Credits. 2 Lecture Hours. 40 Lab Hours.

Students seeking an associate's degree participate in their third full-time field learning experience related to their degree. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 292

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BUS 298 Second Year Special Topics in Business
1-9 Credits. 0 Lecture Hour. 0 Lab Hour.

BUS 299 Second Year Independent Project in Business
1-9 Credits. 0 Lecture Hour. 0 Lab Hour.

Faculty

Program Co-Chairs

Carolyn Waits

Jim Wood

Co-op Coordinator

Adam Waits

Advisors

Meg Clark

Sharon White

Otis Williams