Marketing Management (MMT)
Marketing Management (MMT)
For students with an interest in meeting people's unique needs, marketing is an exciting career choice. Marketing involves identifying products and services that people want and influencing their buying behavior. The Marketing Management curriculum develops a student's capability to bring to the marketplace products and services that solve people's problems an make them feel good. Students gain understanding and experience in market research, market planning, new product and service development, customer behavior, branding, logistics, personal selling and sales management, direct marketing, retailing, advertising, promotion, public relations, pricing, distribution, and many other areas of marketing.
Marketing Management (MMT)
All degree-seeking students must complete a First Year Experience (FYE) course as part of the first 12 credit hours taken at Cincinnati State.
| Semester 1 | Lec | Lab | Credits | |
|---|---|---|---|---|
| LAW 101 | Business Law | 3 | 0 | 3 |
| ACC 101 | Financial Accounting | 2 | 2 | 3 |
| ENG 101 | English Composition 1 | 3 | 0 | 3 |
| ECO 105 | Principles of Microeconomics | 3 | 0 | 3 |
| IM 1XX Information Management Elective (B) | 2 | 3 | 3 | |
| Semester 2 | ||||
| MGT 101 | Principles of Management | 3 | 0 | 3 |
| COMM 110 | Public Speaking | 3 | 0 | 3 |
| BUS 190 | Professional Practices | 2 | 0 | 2 |
| MKT 101 | Principles of Marketing | 3 | 0 | 3 |
| ENG 1XX English Composition Elective | 3 | |||
| MAT XXX Mathematics Elective | 3 | |||
| Semester 3 | ||||
| MKT 291 | Full-Time Cooperative Education 1: Marketing | 1 | 40 | 2 |
| Semester 4 | ||||
| ACC 102 | Managerial Accounting | 2 | 2 | 3 |
| MKT 215 | Advertising and Public Relations | 3 | 0 | 3 |
| MKT 130 | Professional Selling | 3 | 0 | 3 |
| MGT 130 | Project Management | 3 | 0 | 3 |
| XXX XXX Arts/Humanities Elective | 3 | |||
| Semester 5 | ||||
| MKT 292 | Full-Time Cooperative Education 2: Marketing | 1 | 40 | 2 |
| Semester 6 | ||||
| MKT 205 | Marketing Research | 3 | 0 | 3 |
| MKT 250 | Digital Marketing and Social Media | 3 | 0 | 3 |
| MGT 290 | Business Management Capstone | 2 | 2 | 3 |
| FIN 150 | Business Finance | 3 | 0 | 3 |
| XXX XXX Business Elective | 3 | |||
| Total Credits: | 48 | 89 | 66 | |
Electives
| Information Management Elective | ||
| IM 111 | Computer Applications 1 | 3 |
| IM 112 | Computer Applications 2 | 3 |
| IM 120 | Electronic Spreadsheets: Microsoft Excel | 3 |
| English Composition Elective | ||
| ENG 102 | English Composition 2: Contemporary Issues | 3 |
| ENG 104 | English Composition 2: Technical Communication | 3 |
| ENG 105 | English Composition 2: Business Communication | 3 |
| Mathematics Elective | ||
| MAT 130 | Intermediate Algebra for Statistics | 4 |
| MAT 131 | Statistics 1 | 3 |
| MAT 132 | Statistics 2 | 3 |
| MAT 150 | Intermediate Algebra | 5 |
| MAT 151 | College Algebra | 4 |
| MAT 215 | Business Calculus | 6 |
| MAT 251 | Calculus 1 | 5 |
| MAT 252 | Calculus 2 | 5 |
| Arts/Humanities Elective | ||
| Any Transfer Module course from ART, COMM, LIT, MUS, PHI, REL, THE | ||
| Business Elective | ||
| FIN 100 | Personal Finance | 3 |
| FIN 120 | Risk and Insurance | 3 |
| MGT 125 | Business Ethics | 3 |
| MGT 140 | Quality Management | 3 |
| MGT 220 | Leadership | 3 |
| MKT 140 | Entrepreneurial Marketing | 3 |
| MKT 210 | International Business and Marketing | 3 |
| MKT 220 | Retail Marketing | 3 |
| RE 120 | Real Estate Investing | 3 |
Courses
BUS 150 Automotive Services ATS: Advanced Standing
30 Credits. 30 Lecture Hours. 0 Lab Hour.
Students complete apprenticeship education, industry training programs, or work experience related to skills used in the automotive services industry.
Prerequisites: Program Chair consent
BUS 190 Professional Practices
2 Credits. 2 Lecture Hours. 0 Lab Hour.
A course on career planning and exploration for students in Business Technologies. Topics include: self-assessment, career research, resume development, interview skills, cooperative education policies and procedures, and other skills that bolster professional success. A minimum grade of C is required to pass the course.
Prerequisites: AFL 085 or appropriate placement test score
BUS 191 Part-Time Cooperative Education 1: Business
1 Credit. 1 Lecture Hour. 20 Lab Hours.
Students seeking an associate's degree participate in their first part-time field learning experience related to their degree. Students are expected to register for academic courses during the same semester. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS190
BUS 192 Part-Time Cooperative Education 2: Business
1 Credit. 1 Lecture Hour. 20 Lab Hours.
Students seeking an associate's degree participate in their second part-time field learning experience related to their degree. Students are expected to register for academic courses during the same semester. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 191
BUS 193 Part-Time Cooperative Education 3: Business
1 Credit. 1 Lecture Hour. 20 Lab Hours.
Students seeking an associate's degree participate in their third part-time field learning experience related to their degree. Students are expected to register for academic courses during the same semester. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 192
BUS 194 Part-Time Cooperative Education 4: Business
1 Credit. 1 Lecture Hour. 20 Lab Hours.
Students seeking an associate's degree participate in their fourth part-time field learning experience related to their degree. Students are expected to register for academic courses during the same semester. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 193
BUS 195 Part-Time Cooperative Education 5: Business
1 Credit. 1 Lecture Hour. 20 Lab Hours.
Students seeking an associate's degree participate in their fifth part-time field learning experience related to their degree. Students are expected to register for academic courses during the same semester. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 194
BUS 196 Part-Time Cooperative Education 6: Business
1 Credit. 1 Lecture Hour. 20 Lab Hours.
Students seeking an associate's degree participate in their sixth part-time field learning experience related to their degree. Students are expected to register for academic courses during the same semester. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 195
BUS 198 First Year Special Topics in Business
1-9 Credits. 0 Lecture Hour. 0 Lab Hour.
A course on selected topics related to Business, which gives students opportunities to study information not currently covered in other courses. Grades issued are A, B, C, D, or F.
Prerequisites: Vary by section
BUS 199 First Year Independent Project in Business
1-9 Credits. 0 Lecture Hour. 0 Lab Hour.
A project related to Business that is completed by one or more students to meet specific educational goals. Projects must have prior approval and supervision by Business faculty. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: Vary by section
BUS 280 Cooperative Education Seminar 1
3 Credits. 3 Lecture Hours. 0 Lab Hour.
Students participate in activities that enhance employment options in a chosen career field, as an alternative to traditional cooperative education experience. A minimum grade of C is required to pass the course.
Prerequisites: Co op coordinator consent
BUS 285 Cooperative Education Seminar 2
3 Credits. 3 Lecture Hours. 0 Lab Hour.
Students participate in activities that enhance employment options in a chosen career field, as an alternative to traditional cooperative education experience. A minimum grade of C is required to pass the course.
Prerequisites: Co op coordinator consent
BUS 290 Business Competencies
1 Credit. 1 Lecture Hour. 0 Lab Hour.
Students complete projects and community service activities that develop their business competencies and skills. Topics include: job search, negotiations, customer service, professional ethics, public service, and cultural diversity. A minimum grade of C is required to pass the course.
Prerequisites: BUS 190 and co op coordinator consent
BUS 291 Full-Time Cooperative Education 1: Business
2 Credits. 1 Lecture Hour. 40 Lab Hours.
Students seeking an associate's degree participate in their first full-time field learning experience related to their degree. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 190
BUS 292 Full-Time Cooperative Education 2: Business
2 Credits. 1 Lecture Hour. 40 Lab Hours.
Students seeking an associate's degree participate in their second full-time field learning experience related to their degree. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 291
BUS 293 Full-Time Cooperative Education 3: Business
2 Credits. 2 Lecture Hours. 40 Lab Hours.
Students seeking an associate's degree participate in their third full-time field learning experience related to their degree. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 292
BUS 298 Second Year Special Topics in Business
1-9 Credits. 0 Lecture Hour. 0 Lab Hour.
A course on selected topics related to Business, which gives students opportunities to study information not currently covered in other courses. Grades issued are A, B, C, D, or F.
Prerequisites: Vary by section
BUS 299 Second Year Independent Project in Business
1-9 Credits. 0 Lecture Hour. 0 Lab Hour.
A project related to Business that is completed by one or more students to meet specific educational goals. Projects must have prior approval and supervision by Business faculty. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: Vary by section
Faculty
Program Co-Chairs
Paula Kirch Smith
Co-op Coordinator
Adam Waits
Advisors
Paula Kirch Smith