MKT

This is an archived copy of the 2017-18 catalog. To access the most recent version of the catalog, please visit http://catalog.cincinnatistate.edu.

Courses

MKT 101 Principles of Marketing
3 Credits. 3 Lecture Hours. 0 Lab Hour.

A course on marketing activities, strategies, and decision making in the context of other business functions.
Prerequisites: None

Ohio Transfer Assurance Guide Approved

MKT 105 Marketing and Customer Relations
3 Credits. 3 Lecture Hours. 0 Lab Hour.

A course on fundamentals of marketing and the development of business systems that provide positive and memorable customer experiences.
Prerequisites: None

MKT 115 Marketing Research for Multimedia Profes
3 Credits. 3 Lecture Hours. 0 Lab Hour.

An introduction to marketing fundamentals applied by professionals in multimedia fields. Topics include: marketing terminology; concepts and strategies used to create consumer relationships and deliver value through goods and services; and research techniques for collecting, analyzing, and interpreting data used to develop effective marketing strategies and communications.
Prerequisites: None

MKT 130 Professional Selling
3 Credits. 3 Lecture Hours. 0 Lab Hour.

A course on professional sales skills, including business-to-consumer and business-to-business sales using a consultative approach. Topics include: prospecting, sales pre-planning, writing sales proposals, delivering sales presentations, preventing and handling objections, negotiations, closing the sale, post-sales service, and customer relations management (CRM) systems.
Prerequisites: None

MKT 161 Branding and Product Development
1 Credit. 1 Lecture Hour. 0 Lab Hour.

A course on branding trends and practices, focusing on entrepreneurial and small business owner perspectives. Topics include: applying branding principles to develop successful new products, identifying opportunities, generating and evaluating concepts, designing the product, and launching the product and brand identity. The course is delivered in a 5-week schedule.
Prerequisites: MKT 101 or MKT 105 or MKT 115

MKT 162 Sales Promotion
1 Credit. 1 Lecture Hour. 0 Lab Hour.

A course on sales promotion practices. Topics include: the role of sales promotion in the marketing plan and media mix; consumer and business-to-business sales methods; vendor analysis and selection; price promotions, point-of-purchase promotions, and joint promotions; and vouchers, gift cards, premiums, prizes, sampling, contests, and sweepstakes. The course is delivered in a 5-week schedule.
Prerequisites: MKT 101 or MKT 105 or MKT 115

MKT 163 Services and Non-Profit Marketing
1 Credit. 1 Lecture Hour. 0 Lab Hour.

A course on characteristics of non-profit organizations and service-oriented businesses and their target customers. Topics include: technology used for fund-raising, market services, customer communications, and integration of consistent internal and external brand messages. The course is delivered in a 5-week schedule.
Prerequisites: MKT 101 or MKT 105 or MKT 115

MKT 164 Social Media and Consumer Engagement
1 Credit. 1 Lecture Hour. 0 Lab Hour.

A course on using social media networks to increase brand awareness and consumer engagement for products, services and ideas. Topics include: understanding consumer mindsets on social networks such as Facebook and Twitter, and developing effective marketing communication through social media. The course is delivered in a 5-week schedule.
Prerequisites: MKT 101 or MKT 105 or MKT 115

MKT 191 Part-Time Cooperative Education 1: Marketing
1 Credit. 1 Lecture Hour. 20 Lab Hours.

Students seeking an associate's degree participate in their first part-time field learning experience related to their degree. Students are expected to register for academic courses during the same semester. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 190

MKT 192 Part-Time Cooperative Education 2: Marketing
1 Credit. 1 Lecture Hour. 20 Lab Hours.

Students seeking an associate's degree participate in their second part-time field learning experience related to their degree. Students are expected to register for academic courses during the same semester. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: MKT 191

MKT 193 Part-Time Cooperative Education 3: Marketing
1 Credit. 1 Lecture Hour. 20 Lab Hours.

Students seeking an associate's degree participate in their third part-time field learning experience related to their degree. Students are expected to register for academic courses during the same semester. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: MKT 192

MKT 194 Part-Time Cooperative Education 4: Marketing
1 Credit. 1 Lecture Hour. 20 Lab Hours.

Students seeking an associate's degree participate in their fourth part-time field learning experience related to their degree. Students are expected to register for academic courses during the same semester. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: MKT 193

MKT 195 Part-Time Cooperative Education 5: Marketing
1 Credit. 1 Lecture Hour. 20 Lab Hours.

Students seeking an associate's degree participate in their fifth part-time field learning experience related to their degree. Students are expected to register for academic courses during the same semester. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: MKT 194

MKT 196 Part-Time Cooperative Education 6: Marketing
1 Credit. 1 Lecture Hour. 20 Lab Hours.

Students seeking an associate's degree participate in their sixth part-time field learning experience related to their degree. Students are expected to register for academic courses during the same semester. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: MKT 195

MKT 198 First Year Special Topics in Marketing
1-9 Credits. 0 Lecture Hour. 0 Lab Hour.

A course on selected topics related to Marketing, which gives students opportunities to study information not currently covered in other courses. Grades issued are A, B, C, D, or F.
Prerequisites: Vary by section

MKT 199 First Year Independent Project in Marketing
1-9 Credits. 0 Lecture Hour. 0 Lab Hour.

A project related to Marketing that is completed by one or more students to meet specific educational goals. Projects must have prior approval and supervision by Marketing faculty. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: Vary by section

MKT 205 Marketing Research
3 Credits. 3 Lecture Hours. 0 Lab Hour.

An introduction to marketing research emphasizing use of research data in marketing and management decisions. Topics include: designing a market research study, using data collection and measurement tools, performing data analyses, using online and social media tools, and communicating research findings.
Prerequisites: MKT 101

MKT 215 Advertising and Public Relations
3 Credits. 3 Lecture Hours. 0 Lab Hour.

A course on concepts and techniques used in public relations, advertising, and other promotional methods. Topics include: consumer behavior, agency and client relationships, integrated marketing communications, developing and executing creative strategy, and selecting appropriate media for advertising effectiveness.
Prerequisites: MKT 101 or MKT 105 or MKT 115

MKT 231 Direct and Database Marketing
1 Credit. 1 Lecture Hour. 0 Lab Hour.

A course on direct marketing practices. Topics include: direct marketing as a component of company marketing strategies; response techniques for direct mail, catalogs, TV/radio, internet, display, and classified advertising; database creation; copy testing; and list evaluation. The course is delivered in a 5-week schedule.
Prerequisites: MKT 215

MKT 232 Integrated Marketing Communications
1 Credit. 1 Lecture Hour. 0 Lab Hour.

A course on using integrated marketing communications (IMC) to manage and coordinate an organization's advertising, public relations, sales promotion, and personal selling efforts. Topics include: IMC planning, agency operations, defining target audiences, setting and allocating budgets, implementing advertising, selecting advertising media, and evaluating IMC. The course is delivered in a 5-week schedule.
Prerequisites: MKT 215

MKT 233 Sales Management
1 Credit. 1 Lecture Hour. 0 Lab Hour.

A course on sales management practices. Topics include: recruiting, hiring, motivating, and evaluating salespeople; developing a sales training program; compensation models; budgets and sales forecasting; time and territory management; and ethical and legal responsibilities of sales managers. The course is delivered in a 5-week schedule.
Prerequisites: MKT 130

MKT 250 Digital Marketing and Social Media
3 Credits. 3 Lecture Hours. 0 Lab Hour.

A course on theory and practice of digital marketing. Topics include: search engine marketing (SEM), search engine optimization (SEO), paid search and pay-per-click advertising (PPC), online display advertising, digital analytics, e-mail marketing, e-commerce, and social media and mobile marketing.
Prerequisites: MKT 101 or MKT 105 or MKT 115

MKT 291 Full-Time Cooperative Education 1: Marketing
2 Credits. 1 Lecture Hour. 40 Lab Hours.

Students seeking an associate's degree participate in their first full-time field learning experience related to their degree. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 190

MKT 292 Full-Time Cooperative Education 2: Marketing
2 Credits. 1 Lecture Hour. 40 Lab Hours.

Students seeking an associate's degree participate in their second full-time field learning experience related to their degree. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: MKT 291

MKT 293 Full-Time Cooperative Education 3: Marketing
2 Credits. 1 Lecture Hour. 40 Lab Hours.

Students seeking an associate's degree participate in their third full-time field learning experience related to their degree. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: MKT 292

MKT 298 Second Year Special Topics in Marketing
1-9 Credits. 0 Lecture Hour. 0 Lab Hour.

MKT 299 Second Year Independent Project in Marketing
1-9 Credits. 0 Lecture Hour. 0 Lab Hour.