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MKT 101 Principles of Marketing 3 Credits. 3 Lecture Hours. 0 Lab Hour.

A course on marketing activities, strategies, and decision making in the context of other business functions.
Prerequisites: None
Corequisites: ECO 105: Principles of Microeconomics
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Ohio Transfer Assurance Guide Approved

Marketing Management (MMT)

For students with an interest in meeting people's unique needs, marketing is an exciting career choice. Marketing involves identifying the products and services that solve people's problems and make them feel good, and then influencing people's buying behavior.