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MKTĀ 130 Principles of Sales 3 Credits. 3 Lecture Hours. 0 Lab Hour.

A course that introduces approaches and philosophies used by successful sales professionals. Topics include: identifying and communicating with prospects, determining client needs, matching presentation styles to the situation, handling objections, using closing techniques, long-term relationship building strategies, after-sales customer support, and legal and ethical obligations of sales professionals.
Prerequisites: None
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