MKT 161 Branding and Product Development 1 Credit. 1 Lecture Hour. 0 Lab Hour.
A course on branding trends and practices, focusing on entrepreneurial and small business owner perspectives. Topics include: applying branding principles to develop successful new products, identifying opportunities, generating and evaluating concepts, designing the product, and launching the product and brand identity. The course is delivered in a 5-week schedule.
Prerequisites: MKT 101 or MKT 105 or MKT 115
...Marketing 65 and above MKT 101 : Principles of...55 and above HST 161 : Western Civilization 1...