MKT 164 Social Media and Consumer Engagement 1 Credit. 1 Lecture Hour. 0 Lab Hour.
A course on using social media networks to increase brand awareness and consumer engagement for products, services and ideas. Topics include: understanding consumer mindsets on social networks such as Facebook and Twitter, and developing effective marketing communication through social media. The course is delivered in a 5-week schedule.
Prerequisites: MKT 101 or MKT 105 or MKT 115