MKT 215 Advertising and Public Relations 3 Credits. 3 Lecture Hours. 0 Lab Hour.
A course on concepts and techniques used in public relations, advertising, and other promotional methods. Topics include: consumer behavior, agency and client relationships, integrated marketing communications, developing and executing creative strategy, and selecting appropriate media for advertising effectiveness.
Prerequisites: MKT 101 or MKT 105 or MKT 115