MKT 250 Digital Marketing and Social Media 3 Credits. 3 Lecture Hours. 0 Lab Hour.
A course on theory and practice of digital marketing. Topics include: search engine marketing (SEM), search engine optimization (SEO), paid search and pay-per-click advertising (PPC), online display advertising, digital analytics, e-mail marketing, e-commerce, and social media and mobile marketing.
Prerequisites: MKT 101 or MKT 105 or MKT 115