Marketing Management (MMT)
Marketing Management (MMT)
For students with an interest in meeting people's unique needs, marketing is an exciting career choice. Marketing involves identifying the products and services that solve people's problems and make them feel good, and then influencing people's buying behavior.
Students in the Marketing Management program gain understanding and experience in market research, market planning, new product and service development, customer behavior, branding, logistics, personal selling and sales management, direct marketing, retailing, advertising, promotion, public relations, pricing, distribution, and many other areas of marketing.
For more information, please contact the Business Technologies Division at (513) 569-1620.
To apply for this program at Cincinnati State, visit the Admissions section of the College website.
Marketing Management (MMT)
| Semester 1 | Lec | Lab | Credits | |
|---|---|---|---|---|
| FYE 1XX First Year Experience Elective (T) | 1 | 0 | 1 | |
| MAT XXX Mathematics Elective (G) | 3 | 0 | 3 | |
| ENG 101 | English Composition 1 ( G) | 3 | 0 | 3 |
| IM 1XX Computer Applications Elective (B) | 2 | 3 | 3 | |
| MGT 101 | Principles of Management ( B) | 3 | 0 | 3 |
| Semester 2 | ||||
| COMM 1XX Communications Elective (T) | 3 | 0 | 3 | |
| ECO 105 | Principles of Microeconomics ( G) | 3 | 0 | 3 |
| ENG 10X English Composition Elective (G) | 3 | 0 | 3 | |
| MKT 101 | Principles of Marketing ( B) | 3 | 0 | 3 |
| BUS 190 | Professional Practices ( T) | 1 | 0 | 1 |
| Semester 3 | ||||
| MKT 130 | Professional Selling ( T) | 3 | 0 | 3 |
| ACC 101 | Financial Accounting ( B) | 2 | 2 | 3 |
| LAW 101 | Business Law ( B) | 3 | 0 | 3 |
| MGT 130 | Project Management ( T) | 3 | 0 | 3 |
| Semester 4 | ||||
| XXX 1XX Business/Marketing Elective (T) | 3 | 0 | 3 | |
| MKT X9X Cooperative Education Elective: Marketing (T) | 1 | 40 | 2 | |
| Semester 5 | ||||
| MKT 205 | Marketing Research ( T) | 3 | 0 | 3 |
| MKT 215 | Advertising and Public Relations ( T) | 3 | 0 | 3 |
| MKT 250 | Digital Marketing and Social Media ( T) | 3 | 0 | 3 |
| XXX XXX Arts/Humanities Elective (G) | 3 | 0 | 3 | |
| Semester 6 | ||||
| MGT 290 | Business Management Capstone ( T) | 2 | 2 | 3 |
| MKT X9X Cooperative Education Elective: Marketing (T) | 1 | 40 | 2 | |
| Total Credits: | 55 | 87 | 60 | |
Electives
| First Year Experience Elective | ||
| FYE 100 | College Survival Skills | 1 |
| FYE 105 | College Success Strategies | 2 |
| FYE 110 | Community College Experience | 3 |
| Computer Applications Elective | ||
| IM 111 | Computer Applications 1 | 3 |
| IM 112 | Computer Applications 2 | 3 |
| IM 120 | Electronic Spreadsheets: Microsoft Excel | 3 |
| IM 200 | Information Systems for Managers | 3 |
| Communications Elective | ||
| COMM 105 | Interpersonal Communication | 3 |
| COMM 110 | Public Speaking | 3 |
| English Composition Elective | ||
| ENG 102 | English Composition 2: Contemporary Issues | 3 |
| ENG 103 | English Composition 2: Writing about Literature | 3 |
| ENG 105 | English Composition 2: Business Communication | 3 |
| Mathematics Elective | ||
| MAT 105 | Quantitative Reasoning | 3 |
| MAT 111 | Business Mathematics | 3 |
| MAT 115 | Pre-Statistics | 3 |
| MAT 131 | Statistics 1 | 3 |
| MAT 132 | Statistics 2 | 3 |
| MAT 151 | College Algebra | 4 |
| MAT 215 | Business Calculus | 6 |
| MAT 251 | Calculus 1 | 5 |
| MAT 252 | Calculus 2 | 5 |
| Business/Marketing Elective (3 credit hours required) | ||
| ACC 102 | Managerial Accounting | 3 |
| FIN 100 | Personal Finance | 3 |
| FIN 120 | Risk and Insurance | 3 |
| MGT 120 | Entrepreneurship | 3 |
| MGT 125 | Business Ethics | 3 |
| MGT 220 | Leadership | 3 |
| MKT 161 | Branding and Product Development | 1 |
| MKT 162 | Sales Promotion | 1 |
| MKT 163 | Services and Non-Profit Marketing | 1 |
| MKT 164 | Social Media and Consumer Engagement | 1 |
| MKT 231 | Direct and Database Marketing | 1 |
| MKT 232 | Integrated Marketing Communications | 1 |
| MKT 233 | Sales Management | 1 |
| Arts/Humanities Elective | ||
| Any Transfer Module course from ART, LIT, MUS, PHI, REL, THE, or COMM 130 | 3 | |
| Cooperative Education Electives (4 credit hours required) | ||
| MKT 191 | Part-Time Cooperative Education 1: Marketing | 1 |
| MKT 192 | Part-Time Cooperative Education 2: Marketing | 1 |
| MKT 193 | Part-Time Cooperative Education 3: Marketing | 1 |
| MKT 194 | Part-Time Cooperative Education 4: Marketing | 1 |
| MKT 291 | Full-Time Cooperative Education 1: Marketing | 2 |
| MKT 292 | Full-Time Cooperative Education 2: Marketing | 2 |
The letters G, B, and T (displayed after course titles or elective descriptions) identify types of courses required by the Ohio Department of Higher Education as part of an associate’s degree curriculum.
G = General Education course in this curriculum
B = Basic Skills course in this curriculum
T = Technical course in this curriculum
Marketing Management (MMT)
- Demonstrate a working knowledge and application of marketing terminology, concepts, activities, ethics, and strategies.
- Understand the functions of marketing within the organization and external environments and how marketing contributes to organizational attainment of goals and objectives.
- Apply quantitative and qualitative analytical skills through the application of marketing concepts, theories, and tools for setting strategies and solving marketing problems.
- Demonstrate skills in creative and critical thinking, written and oral communication, and ethical reasoning that will enable students to interact with employers, suppliers, and the customer’s company.
- Recognize the management functions of planning, leading, organizing, and controlling.
- Interpret financial data and use it to make informed decisions about the operating performance and financial position of a firm.
- Analyze sales and customer service processes to facilitate consumer and business-to-business purchasing and customer retention.
- Assess and develop individual communication, leadership, and team building skills while recognizing and adapting to the communication, leadership, and team building styles of others.
Courses
BUS 100 Business Career Exploration Seminar
1 Credit. 0 Lecture Hour. 2 Lab Hours.
A course on using research and personal reflection to develop a strong foundation for selecting an academic program/major and planning a career related to Business. Topics include: analyzing interests, abilities, and values; reviewing academic and personal requirements for related programs/majors; and examining career outcomes including salary, job availability, advancement opportunities, and other factors.
Prerequisites: None
BUS 150 Automotive Services ATS: Advanced Standing
30 Credits. 30 Lecture Hours. 0 Lab Hour.
Students complete apprenticeship education, industry training programs, or work experience related to skills used in the automotive services industry.
Prerequisites: Program Chair consent
Instructor Consent Required
BUS 190 Professional Practices
1 Credit. 1 Lecture Hour. 0 Lab Hour.
A course that prepares students in Business Technologies programs for a successful cooperative education experience. Topics include: exploring career options, preparing a resume, developing interviewing skills, building a professional presence, and understanding professional ethics. Students must earn a grade of C or higher to pass this course.
Prerequisites: AFL 085 or appropriate placement test score
BUS 191 Part-Time Cooperative Education 1: Business
1 Credit. 1 Lecture Hour. 20 Lab Hours.
Students seeking an associate's degree participate in their first part-time field learning experience related to their degree. Students are expected to register for academic courses during the same semester. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 190 (minimum grade C)
BUS 192 Part-Time Cooperative Education 2: Business
1 Credit. 1 Lecture Hour. 20 Lab Hours.
Students seeking an associate's degree participate in their second part-time field learning experience related to their degree. Students are expected to register for academic courses during the same semester. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 191
BUS 193 Part-Time Cooperative Education 3: Business
1 Credit. 1 Lecture Hour. 20 Lab Hours.
Students seeking an associate's degree participate in their third part-time field learning experience related to their degree. Students are expected to register for academic courses during the same semester. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 192
BUS 194 Part-Time Cooperative Education 4: Business
1 Credit. 1 Lecture Hour. 20 Lab Hours.
Students seeking an associate's degree participate in their fourth part-time field learning experience related to their degree. Students are expected to register for academic courses during the same semester. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 193
BUS 195 Part-Time Cooperative Education 5: Business
1 Credit. 1 Lecture Hour. 20 Lab Hours.
Students seeking an associate's degree participate in their fifth part-time field learning experience related to their degree. Students are expected to register for academic courses during the same semester. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 194
BUS 196 Part-Time Cooperative Education 6: Business
1 Credit. 1 Lecture Hour. 20 Lab Hours.
Students seeking an associate's degree participate in their sixth part-time field learning experience related to their degree. Students are expected to register for academic courses during the same semester. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 195
BUS 198 First Year Special Topics in Business
1-9 Credits. 0 Lecture Hour. 0 Lab Hour.
A course on selected topics related to Business, which gives students opportunities to study information not currently covered in other courses. Grades issued are A, B, C, D, or F.
Prerequisites: Vary by section
BUS 199 First Year Independent Project in Business
1-9 Credits. 0 Lecture Hour. 0 Lab Hour.
A project related to Business that is completed by one or more students to meet specific educational goals. Projects must have prior approval and supervision by Business faculty. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: Vary by section
BUS 280 Cooperative Education Seminar 1
3 Credits. 3 Lecture Hours. 0 Lab Hour.
Students participate in activities that enhance employment options in a chosen career field, as an alternative to traditional cooperative education experience. A minimum grade of C is required to pass the course.
Prerequisites: Co-op coordinator consent
Instructor Consent Required
BUS 285 Cooperative Education Seminar 2
3 Credits. 3 Lecture Hours. 0 Lab Hour.
Students participate in activities that enhance employment options in a chosen career field, as an alternative to traditional cooperative education experience. A minimum grade of C is required to pass the course.
Prerequisites: Co-op coordinator consent
Instructor Consent Required
BUS 291 Full-Time Cooperative Education 1: Business
2 Credits. 1 Lecture Hour. 40 Lab Hours.
Students seeking an associate's degree participate in their first full-time field learning experience related to their degree. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 190 (minimum grade C)
BUS 292 Full-Time Cooperative Education 2: Business
2 Credits. 1 Lecture Hour. 40 Lab Hours.
Students seeking an associate's degree participate in their second full-time field learning experience related to their degree. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 291
BUS 293 Full-Time Cooperative Education 3: Business
2 Credits. 2 Lecture Hours. 40 Lab Hours.
Students seeking an associate's degree participate in their third full-time field learning experience related to their degree. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 292
BUS 298 Second Year Special Topics in Business
1-9 Credits. 0 Lecture Hour. 0 Lab Hour.
A course on selected topics related to Business, which gives students opportunities to study information not currently covered in other courses. Grades issued are A, B, C, D, or F.
Prerequisites: Vary by section
BUS 299 Second Year Independent Project in Business
1-9 Credits. 0 Lecture Hour. 0 Lab Hour.
A project related to Business that is completed by one or more students to meet specific educational goals. Projects must have prior approval and supervision by Business faculty. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: Vary by section
Faculty
Program Co-Chairs
Paula Kirch Smith, M.Ed., CHE
paula.kirchsmith@cincinnatistate.edu
Co-op Coordinator
Adam Waits, AAB, BA
adam.waits@cincinnatistate.edu
Advisors
Jeffrey Lovins, BS, MBA
jeffrey.lovins@cincinnatistate.edu
Lesli Rice, MBA
lesli.rice@cincinnatistate.edu