Marketing Management (MMT)

This is an archived copy of the 2020-2021 catalog. To access the most recent version of the catalog, please visit http://catalog.cincinnatistate.edu.

Marketing Management (MMT)

For students with an interest in meeting people's unique needs, marketing is an exciting career choice. Marketing involves identifying the products and services that solve people's problems and make them feel good, and then influencing people's buying behavior. 

Students in the Marketing Management associate's degree program gain understanding and experience in market research, market planning, new product and service development, customer behavior, branding, logistics, personal selling and sales management, direct marketing, retailing, advertising, promotion, public relations, pricing, distribution, and many other areas of marketing.

For more information, please contact the Business Technologies Division at (513) 569-1620.

To apply for this program at Cincinnati State, visit the Admissions section of the College website.

Marketing Management (MMT)

Semester 1LecLabCredits
FYE 1XX First Year Experience Elective (T)  101
MAT XXX Mathematics Elective (G)  303
ENG 101English Composition 1 ( G) 303
IM 1XX Computer Applications Elective (B)  233
MGT 101Principles of Management ( B) 303
Semester 2  
COMM 1XX Communications Elective (T)  303
ECO 105Principles of Microeconomics ( G) 303
ENG 10X English Composition Elective (G)  303
MKT 101Principles of Marketing ( B) 303
BUS 190Professional Practices ( T) 101
Semester 3  
MKT 130Professional Selling ( T) 303
ACC 101Financial Accounting ( B) 223
LAW 101Business Law ( B) 303
MGT 130Project Management ( T) 303
Semester 4  
XXX 1XX Business/Marketing Elective (T)  303
MKT X9X Cooperative Education Elective: Marketing (T)  1402
Semester 5  
MKT 205Marketing Research ( T) 303
MKT 215Advertising and Public Relations ( T) 303
MKT 250Digital Marketing and Social Media ( T) 303
XXX XXX Arts/Humanities Elective (G)  303
Semester 6  
MGT 290Business Management Capstone ( T) 223
MKT X9X Cooperative Education Elective: Marketing (T)  1402
Total Credits:  558760

Electives

First Year Experience Elective
FYE 100College Survival Skills1
FYE 105College Success Strategies2
FYE 110Community College Experience3
Computer Applications Elective
IM 111Computer Applications3
IM 120Electronic Spreadsheets: Microsoft Excel3
IM 200Information Systems for Managers3
Communications Elective
COMM 105Interpersonal Communication3
COMM 110Public Speaking3
English Composition Elective
ENG 102English Composition 2: Contemporary Issues3
ENG 103English Composition 2: Writing about Literature3
ENG 105English Composition 2: Business Communication3
Mathematics Elective
MAT 105Quantitative Reasoning3
MAT 111Business Mathematics3
MAT 115Pre-Statistics3
MAT 131Statistics 13
MAT 132Statistics 23
MAT 151College Algebra4
MAT 215Business Calculus6
MAT 251Calculus 15
MAT 252Calculus 25
Business/Marketing Elective (3 credit hours required)
ACC 102Managerial Accounting3
FIN 100Personal Finance3
FIN 120Risk and Insurance3
MGT 120Entrepreneurship3
MGT 125Business Ethics3
MGT 220Leadership3
MKT 161Branding and Product Development1
MKT 162Sales Promotion1
MKT 163Services and Non-Profit Marketing1
MKT 164Social Media and Consumer Engagement1
MKT 231Direct and Database Marketing1
MKT 232Integrated Marketing Communications1
MKT 233Sales Management1
Arts/Humanities Elective
Any Transfer Module course from ART, LIT, MUS, PHI, REL, THE, or COMM 1303
Cooperative Education Electives (4 credit hours required)
MKT 191Part-Time Cooperative Education 1: Marketing1
MKT 192Part-Time Cooperative Education 2: Marketing1
MKT 193Part-Time Cooperative Education 3: Marketing1
MKT 194Part-Time Cooperative Education 4: Marketing1
MKT 291Full-Time Cooperative Education 1: Marketing2
MKT 292Full-Time Cooperative Education 2: Marketing2

Some courses are offered in alternative versions identified with a letter after the course number-- for example, ENG 101 and ENG 101A.

  • This curriculum displays only course numbers without the added letter.
  • The alternative version, when available, meets the requirements of the course version without the added letter.

The letters G, B, and T (displayed after course titles or elective descriptions) identify types of courses required by the Ohio Department of Higher Education as part of an associate’s degree curriculum. 

G = General Education course in this curriculum

B = Basic Skills course in this curriculum

T = Technical course in this curriculum

Marketing Management (MMT)

  • Demonstrate a working knowledge and application of marketing terminology, concepts, activities, ethics, and strategies.
  • Understand the functions of marketing within the organization and external environments and how marketing contributes to organizational attainment of goals and objectives.
  • Apply quantitative and qualitative analytical skills through the application of marketing concepts, theories, and tools for setting strategies and solving marketing problems.
  • Demonstrate skills in creative and critical thinking, written and oral communication, and ethical reasoning that will enable students to interact with employers, suppliers, and the customer’s company.
  • Recognize the management functions of planning, leading, organizing, and controlling.
  • Interpret financial data and use it to make informed decisions about the operating performance and financial position of a firm.
  • Analyze sales and customer service processes to facilitate consumer and business-to-business purchasing and customer retention.
  • Assess and develop individual communication, leadership, and team building skills while recognizing and adapting to the communication, leadership, and team building styles of others.

Courses

BUS 100 Business Career Exploration Seminar
1 Credit. 0 Lecture Hour. 2 Lab Hours.

A course on using research and personal reflection to develop a strong foundation for selecting an academic program/major and planning a career related to Business. Topics include: analyzing interests, abilities, and values; reviewing academic and personal requirements for related programs/majors; and examining career outcomes including salary, job availability, advancement opportunities, and other factors.
Prerequisites: None

BUS 150 Automotive Services ATS: Advanced Standing
30 Credits. 30 Lecture Hours. 0 Lab Hour.

Students complete apprenticeship education, industry training programs, or work experience related to skills used in the automotive services industry.
Prerequisites: Program Chair consent

Instructor Consent Required

BUS 190 Professional Practices
1 Credit. 1 Lecture Hour. 0 Lab Hour.

A course that prepares students in Business Technologies programs for a successful cooperative education experience. Topics include: exploring career options, preparing a resume, developing interviewing skills, building a professional presence, and understanding professional ethics. Students must earn a grade of C or higher to pass this course.
Prerequisites: ENG 085 or appropriate placement

BUS 191 Part-Time Cooperative Education 1: Business
1 Credit. 1 Lecture Hour. 20 Lab Hours.

Students seeking an associate's degree participate in their first part-time field learning experience related to their degree. Students are expected to register for academic courses during the same semester. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 190 (minimum grade C)

BUS 192 Part-Time Cooperative Education 2: Business
1 Credit. 1 Lecture Hour. 20 Lab Hours.

Students seeking an associate's degree participate in their second part-time field learning experience related to their degree. Students are expected to register for academic courses during the same semester. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 191

BUS 193 Part-Time Cooperative Education 3: Business
1 Credit. 1 Lecture Hour. 20 Lab Hours.

Students seeking an associate's degree participate in their third part-time field learning experience related to their degree. Students are expected to register for academic courses during the same semester. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 192

BUS 194 Part-Time Cooperative Education 4: Business
1 Credit. 1 Lecture Hour. 20 Lab Hours.

Students seeking an associate's degree participate in their fourth part-time field learning experience related to their degree. Students are expected to register for academic courses during the same semester. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 193

BUS 195 Part-Time Cooperative Education 5: Business
1 Credit. 1 Lecture Hour. 20 Lab Hours.

Students seeking an associate's degree participate in their fifth part-time field learning experience related to their degree. Students are expected to register for academic courses during the same semester. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 194

BUS 196 Part-Time Cooperative Education 6: Business
1 Credit. 1 Lecture Hour. 20 Lab Hours.

Students seeking an associate's degree participate in their sixth part-time field learning experience related to their degree. Students are expected to register for academic courses during the same semester. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 195

BUS 280 Cooperative Education Seminar 1
3 Credits. 3 Lecture Hours. 0 Lab Hour.

Students participate in activities that enhance employment options in a chosen career field, as an alternative to traditional cooperative education experience. A minimum grade of C is required to pass the course.
Prerequisites: Co-op coordinator consent

Instructor Consent Required

BUS 285 Cooperative Education Seminar 2
3 Credits. 3 Lecture Hours. 0 Lab Hour.

Students participate in activities that enhance employment options in a chosen career field, as an alternative to traditional cooperative education experience. A minimum grade of C is required to pass the course.
Prerequisites: Co-op coordinator consent

Instructor Consent Required

BUS 291 Full-Time Cooperative Education 1: Business
2 Credits. 1 Lecture Hour. 40 Lab Hours.

Students seeking an associate's degree participate in their first full-time field learning experience related to their degree. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 190 (minimum grade C)

BUS 292 Full-Time Cooperative Education 2: Business
2 Credits. 1 Lecture Hour. 40 Lab Hours.

Students seeking an associate's degree participate in their second full-time field learning experience related to their degree. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 291

BUS 293 Full-Time Cooperative Education 3: Business
2 Credits. 2 Lecture Hours. 40 Lab Hours.

Students seeking an associate's degree participate in their third full-time field learning experience related to their degree. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 292

Faculty

Program Co-Chairs

Paula Kirch Smith, M.Ed., CHE
paula.kirchsmith@cincinnatistate.edu

Co-op Coordinator

Brian Hooten, MAOL
brian.hooten@cincinnatistate.edu

Advisors

Lesli Rice, MBA
lesli.rice@cincinnatistate.edu

Eimee Donbar, MA
eimee.donbar@cincinnatistate.edu