Marketing Management (MMT)

Marketing Management (MMT)

For students with an interest in meeting people's unique needs, marketing is an exciting career choice. Marketing involves identifying the products and services that solve people's problems and make them feel good, and then influencing people's buying behavior. 

Students in the Marketing Management associate's degree program gain understanding and experience in market research, market planning, new product and service development, customer behavior, branding, logistics, personal selling and sales management, direct marketing, retailing, advertising, promotion, public relations, pricing, distribution, and many other areas of marketing.

For more information, please contact the Business Technologies Division at (513) 569-1620.

To apply for this program at Cincinnati State, visit the Admissions section of the College website.

Marketing Management (MMT)

Semester 1LecLabCredits
FYE 1XX First Year Experience Elective (T)  101
MAT XXX Mathematics Elective (G)  303
ENG 101English Composition 1 ( G) 303
IM 1XX Computer Applications Elective (B)  233
MKT 101Principles of Marketing ( T) 303
ECO 105Principles of Microeconomics ( G) 303
Semester 2  
BUS 190Professional Practices ( T) 101
COMM 1XX Communication Elective (T)  303
ENG 10X English Composition Elective (G)  303
MKT 130Principles of Sales ( T) 303
ACC 101Financial Accounting ( T) 223
Semester 3  
MKT X9X Cooperative Education Elective: Marketing (T)  2402
Semester 4  
MGT 101Principles of Management ( B) 303
MKT 205Marketing Research ( T) 303
MKT 250Digital Marketing and Social Media ( T) 303
MGT 130Project Management ( T) 303
XXX XXX Marketing/Management Elective 1 (T)  303
Semester 5  
XXX XXX Arts/Humanities Elective (G)  303
MKT 215Advertising and Public Relations ( T) 303
ACC 102Managerial Accounting ( T) 223
XXX XXX Marketing/Management Elective 2 (T)  303
Semester 6  
MKT X9X Cooperative Education Elective: Marketing (T)  1402
Total Credits:  568760

Electives

First Year Experience Elective
FYE 100College Success Strategies: Overview1
FYE 105College Success Strategies: Overview and Application2
FYE 110College Success Strategies: Practice and Application3
Computer Applications Elective
IM 111Computer Applications 3
IM 120Electronic Spreadsheets: Microsoft Excel3
IM 200Information Systems for Managers3
Communication Elective
COMM 105Interpersonal Communication3
COMM 110Public Speaking3
English Composition Elective
ENG 102English Composition 2: Contemporary Issues3
ENG 103English Composition 2: Writing about Literature3
ENG 105English Composition 2: Business Communication3
Mathematics Elective
MAT 105Quantitative Reasoning3
MAT 111Business Mathematics3
MAT 115Pre-Statistics3
MAT 131Statistics 13
MAT 132Statistics 23
MAT 151College Algebra4
MAT 215Business Calculus6
MAT 251Calculus 15
MAT 252Calculus 25
Marketing/Management Electives (6 credit hours required)
FIN 100Personal Finance3
FIN 120Risk and Insurance3
LAW 101Business Law3
MGT 120Entrepreneurship3
MGT 125Business Ethics3
MGT 220Leadership3
MKT 161Branding and Product Development1
MKT 162Sales Promotion1
MKT 163Services and Non-Profit Marketing1
MKT 164Social Media and Consumer Engagement1
MKT 231Direct and Database Marketing1
MKT 232Integrated Marketing Communications1
MKT 233Sales Management1
Arts/Humanities Elective
Any Transfer Module course from ART, LIT, MUS, PHI, REL, THE, or COMM 1303
Cooperative Education Electives (4 credit hours required)
MKT 191Part-Time Cooperative Education 1: Marketing1
MKT 192Part-Time Cooperative Education 2: Marketing1
MKT 193Part-Time Cooperative Education 3: Marketing1
MKT 194Part-Time Cooperative Education 4: Marketing1
MKT 291Full-Time Cooperative Education 1: Marketing2
MKT 292Full-Time Cooperative Education 2: Marketing2

Some courses are offered in alternative versions identified with a letter after the course number-- for example, ENG 101 and ENG 101A.

  • This curriculum displays only course numbers without the added letter.
  • The alternative version, when available, meets the requirements of the course version without the added letter.

The letters G, B, and T (displayed after course titles or elective descriptions) identify types of courses required by the Ohio Department of Higher Education as part of an associate’s degree curriculum. 

G = General Education course in this curriculum

B = Basic Skills course in this curriculum

T = Technical course in this curriculum

Marketing Management (MMT)

  • Demonstrate a working knowledge and application of marketing terminology, concepts, activities, ethics, and strategies.
  • Understand the functions of marketing within the organization and external environments and how marketing contributes to organizational attainment of goals and objectives.
  • Apply quantitative and qualitative analytical skills through the application of marketing concepts, theories, and tools for setting strategies and solving marketing problems.
  • Demonstrate skills in creative and critical thinking, written and oral communication, and ethical reasoning that will enable students to interact with employers, suppliers, and the customer’s company.
  • Recognize the management functions of planning, leading, organizing, and controlling.
  • Interpret financial data and use it to make informed decisions about the operating performance and financial position of a firm.
  • Analyze sales and customer service processes to facilitate consumer and business-to-business purchasing and customer retention.
  • Assess and develop individual communication, leadership, and team building skills while recognizing and adapting to the communication, leadership, and team building styles of others.

BUS Courses

BUS 100 Business Career Exploration Seminar
1 Credit. 0 Lecture Hour. 2 Lab Hours.

A course on using research and personal reflection to develop a strong foundation for selecting an academic program/major and planning a career related to Business. Topics include: analyzing interests, abilities, and values; reviewing academic and personal requirements for related programs/majors; and examining career outcomes including salary, job availability, advancement opportunities, and other factors.
Prerequisites: None
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BUS 150 Automotive Services ATS: Advanced Standing
30 Credits. 30 Lecture Hours. 0 Lab Hour.

Students complete apprenticeship education, industry training programs, or work experience related to skills used in the automotive services industry.
Prerequisites: Program Chair consent
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Instructor Consent Required

BUS 190 Professional Practices
1 Credit. 1 Lecture Hour. 0 Lab Hour.

A course that prepares students in Business Technologies programs for a successful cooperative education experience. Topics include: exploring career options, preparing a resume, developing interviewing skills, building a professional presence, and understanding professional ethics. Students must earn a grade of C or higher to pass this course.
Prerequisites: ENG 085 or appropriate placement
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BUS 191 Part-Time Cooperative Education 1: Business
1 Credit. 1 Lecture Hour. 20 Lab Hours.

Students seeking an associate's degree participate in their first part-time field learning experience related to their degree. Students are expected to register for academic courses during the same semester. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 190 (minimum grade C)
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BUS 192 Part-Time Cooperative Education 2: Business
1 Credit. 1 Lecture Hour. 20 Lab Hours.

Students seeking an associate's degree participate in their second part-time field learning experience related to their degree. Students are expected to register for academic courses during the same semester. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 191
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BUS 193 Part-Time Cooperative Education 3: Business
1 Credit. 1 Lecture Hour. 20 Lab Hours.

Students seeking an associate's degree participate in their third part-time field learning experience related to their degree. Students are expected to register for academic courses during the same semester. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 192
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BUS 194 Part-Time Cooperative Education 4: Business
1 Credit. 1 Lecture Hour. 20 Lab Hours.

Students seeking an associate's degree participate in their fourth part-time field learning experience related to their degree. Students are expected to register for academic courses during the same semester. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 193
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BUS 195 Part-Time Cooperative Education 5: Business
1 Credit. 1 Lecture Hour. 20 Lab Hours.

Students seeking an associate's degree participate in their fifth part-time field learning experience related to their degree. Students are expected to register for academic courses during the same semester. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 194
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BUS 196 Part-Time Cooperative Education 6: Business
1 Credit. 1 Lecture Hour. 20 Lab Hours.

Students seeking an associate's degree participate in their sixth part-time field learning experience related to their degree. Students are expected to register for academic courses during the same semester. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 195
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BUS 280 Cooperative Education Seminar 1
3 Credits. 3 Lecture Hours. 0 Lab Hour.

Students participate in activities that enhance employment options in a chosen career field, as an alternative to traditional cooperative education experience. A minimum grade of C is required to pass the course.
Prerequisites: Co-op coordinator consent
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Instructor Consent Required

BUS 285 Cooperative Education Seminar 2
3 Credits. 3 Lecture Hours. 0 Lab Hour.

Students participate in activities that enhance employment options in a chosen career field, as an alternative to traditional cooperative education experience. A minimum grade of C is required to pass the course.
Prerequisites: Co-op coordinator consent
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Instructor Consent Required

BUS 291 Full-Time Cooperative Education 1: Business
2 Credits. 1 Lecture Hour. 40 Lab Hours.

Students seeking an associate's degree participate in their first full-time field learning experience related to their degree. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 190 (minimum grade C)
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BUS 292 Full-Time Cooperative Education 2: Business
2 Credits. 1 Lecture Hour. 40 Lab Hours.

Students seeking an associate's degree participate in their second full-time field learning experience related to their degree. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 291
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BUS 293 Full-Time Cooperative Education 3: Business
2 Credits. 2 Lecture Hours. 40 Lab Hours.

Students seeking an associate's degree participate in their third full-time field learning experience related to their degree. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 292
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MKT Courses

MKT 101 Principles of Marketing
3 Credits. 3 Lecture Hours. 0 Lab Hour.

A course on marketing activities, strategies, and decision making in the context of other business functions.
Prerequisites: None
Corequisites: ECO 105: Principles of Microeconomics
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Ohio Transfer Assurance Guide Approved

MKT 105 Marketing and Customer Relations
3 Credits. 3 Lecture Hours. 0 Lab Hour.

A course on fundamentals of marketing and development of business systems that provide positive and memorable customer experiences.
Prerequisites: None
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MKT 115 Marketing Research for Multimedia Profes
3 Credits. 3 Lecture Hours. 0 Lab Hour.

An introduction to marketing fundamentals applied by professionals in multimedia fields. Topics include: marketing terminology; concepts and strategies used to create consumer relationships and deliver value through goods and services; and research techniques for collecting, analyzing, and interpreting data used to develop effective marketing strategies and communications.
Prerequisites: None
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MKT 130 Principles of Sales
3 Credits. 3 Lecture Hours. 0 Lab Hour.

A course that introduces approaches and philosophies used by successful sales professionals. Topics include: identifying and communicating with prospects, determining client needs, matching presentation styles to the situation, handling objections, using closing techniques, long-term relationship building strategies, after-sales customer support, and legal and ethical obligations of sales professionals.
Prerequisites: None
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MKT 161 Branding and Product Development
1 Credit. 1 Lecture Hour. 0 Lab Hour.

A course on branding trends and practices, focusing on entrepreneurial and small business owner perspectives. Topics include: applying branding principles to develop successful new products, identifying opportunities, generating and evaluating concepts, designing the product, and launching the product and brand identity. The course is delivered in a 5-week schedule.
Prerequisites: MKT 101 or MKT 105 or MKT 115
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MKT 162 Sales Promotion
1 Credit. 1 Lecture Hour. 0 Lab Hour.

A course on sales promotion practices. Topics include: the role of sales promotion in the marketing plan and media mix; consumer and business-to-business sales methods; vendor analysis and selection; price promotions, point-of-purchase promotions, and joint promotions; and vouchers, gift cards, premiums, prizes, sampling, contests, and sweepstakes. The course is delivered in a 5-week schedule.
Prerequisites: MKT 101 or MKT 105 or MKT 115
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MKT 163 Services and Non-Profit Marketing
1 Credit. 1 Lecture Hour. 0 Lab Hour.

A course on characteristics of non-profit organizations and service-oriented businesses and their target customers. Topics include: technology used for fund-raising, market services, customer communications, and integration of consistent internal and external brand messages. The course is delivered in a 5-week schedule.
Prerequisites: MKT 101 or MKT 105 or MKT 115
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MKT 164 Social Media and Consumer Engagement
1 Credit. 1 Lecture Hour. 0 Lab Hour.

A course on using social media networks to increase brand awareness and consumer engagement for products, services and ideas. Topics include: understanding consumer mindsets on social networks such as Facebook and Twitter, and developing effective marketing communication through social media. The course is delivered in a 5-week schedule.
Prerequisites: MKT 101 or MKT 105 or MKT 115
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MKT 191 Part-Time Cooperative Education 1: Marketing
1 Credit. 1 Lecture Hour. 20 Lab Hours.

Students seeking an associate's degree participate in their first part-time field learning experience related to their degree. Students are expected to register for academic courses during the same semester. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 190 (minimum grade C)
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MKT 192 Part-Time Cooperative Education 2: Marketing
1 Credit. 1 Lecture Hour. 20 Lab Hours.

Students seeking an associate's degree participate in their second part-time field learning experience related to their degree. Students are expected to register for academic courses during the same semester. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: MKT 191
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MKT 193 Part-Time Cooperative Education 3: Marketing
1 Credit. 1 Lecture Hour. 20 Lab Hours.

Students seeking an associate's degree participate in their third part-time field learning experience related to their degree. Students are expected to register for academic courses during the same semester. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: MKT 192
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MKT 194 Part-Time Cooperative Education 4: Marketing
1 Credit. 1 Lecture Hour. 20 Lab Hours.

Students seeking an associate's degree participate in their fourth part-time field learning experience related to their degree. Students are expected to register for academic courses during the same semester. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: MKT 193
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MKT 195 Part-Time Cooperative Education 5: Marketing
1 Credit. 1 Lecture Hour. 20 Lab Hours.

Students seeking an associate's degree participate in their fifth part-time field learning experience related to their degree. Students are expected to register for academic courses during the same semester. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: MKT 194
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MKT 196 Part-Time Cooperative Education 6: Marketing
1 Credit. 1 Lecture Hour. 20 Lab Hours.

Students seeking an associate's degree participate in their sixth part-time field learning experience related to their degree. Students are expected to register for academic courses during the same semester. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: MKT 195
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MKT 205 Marketing Research
3 Credits. 3 Lecture Hours. 0 Lab Hour.

An introduction to marketing research emphasizing use of research data in marketing and management decisions. Topics include: designing a market research study, using data collection and measurement tools, performing data analyses, using online and social media tools, and communicating research findings.
Prerequisites: MKT 101
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MKT 215 Advertising and Public Relations
3 Credits. 3 Lecture Hours. 0 Lab Hour.

A course on concepts and techniques used in public relations, advertising, and other promotional methods. Topics include: consumer behavior, agency and client relationships, integrated marketing communications, developing and executing creative strategy, and selecting appropriate media for advertising effectiveness.
Prerequisites: MKT 101 or MKT 105 or MKT 115
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MKT 231 Direct and Database Marketing
1 Credit. 1 Lecture Hour. 0 Lab Hour.

A course on direct marketing practices. Topics include: direct marketing as a component of company marketing strategies; response techniques for direct mail, catalogs, TV/radio, internet, display, and classified advertising; database creation; copy testing; and list evaluation. The course is delivered in a 5-week schedule.
Prerequisites: MKT 101 or MKT 105 or MKT 115
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MKT 232 Integrated Marketing Communications
1 Credit. 1 Lecture Hour. 0 Lab Hour.

A course on using integrated marketing communications (IMC) to manage and coordinate an organization's advertising, public relations, sales promotion, and personal selling efforts. Topics include: IMC planning, agency operations, defining target audiences, setting and allocating budgets, implementing advertising, selecting advertising media, and evaluating IMC. The course is delivered in a 5-week schedule.
Prerequisites: MKT 215
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MKT 233 Sales Management
1 Credit. 1 Lecture Hour. 0 Lab Hour.

A course on sales management practices. Topics include: recruiting, hiring, motivating, and evaluating salespeople; developing a sales training program; compensation models; budgets and sales forecasting; time and territory management; and ethical and legal responsibilities of sales managers. The course is delivered in a 5-week schedule.
Prerequisites: MKT 130
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MKT 250 Digital Marketing and Social Media
3 Credits. 3 Lecture Hours. 0 Lab Hour.

A course on theory and practice of digital marketing. Topics include: search engine marketing (SEM), search engine optimization (SEO), paid search and pay-per-click advertising (PPC), online display advertising, digital analytics, e-mail marketing, e-commerce, and social media and mobile marketing.
Prerequisites: MKT 101 or MKT 105 or MKT 115
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MKT 291 Full-Time Cooperative Education 1: Marketing
2 Credits. 1 Lecture Hour. 40 Lab Hours.

Students seeking an associate's degree participate in their first full-time field learning experience related to their degree. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: BUS 190 (minimum grade C)
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MKT 292 Full-Time Cooperative Education 2: Marketing
2 Credits. 1 Lecture Hour. 40 Lab Hours.

Students seeking an associate's degree participate in their second full-time field learning experience related to their degree. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: MKT 291
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MKT 293 Full-Time Cooperative Education 3: Marketing
2 Credits. 1 Lecture Hour. 40 Lab Hours.

Students seeking an associate's degree participate in their third full-time field learning experience related to their degree. Students must follow cooperative education policies and procedures to earn credit. Grades issued are Satisfactory or Unsatisfactory.
Prerequisites: MKT 292
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Faculty

Program Chair

Lesli Rice, MBA
lesli.rice@cincinnatistate.edu

Co-op Coordinator

Brian Hooten, MAOL
brian.hooten@cincinnatistate.edu

Advisors

Eimee Donbar, MA
eimee.donbar@cincinnatistate.edu